Built by people who understand talent representation.
Digital TwinSets™ was created by Tessa Dewing, Managing Director of Sandra Reynolds, one of the UK's longest-established commercial model and actor agencies.
With over 30 years' experience in the industry, Tessa understands the relationships between talent, agencies, brands and production companies, and the importance of protecting those relationships as production evolves.
As host of The Business of Modelling podcast, she also speaks regularly with industry professionals about the challenges and opportunities facing models, actors and the wider creative industry.
Digital TwinSets™ grew from a question rooted in that experience: how can the industry embrace AI-assisted production whilst protecting the real people whose likenesses make it possible?
“I have spent my career representing real people and building relationships between talent, agencies, brands and production companies. When AI-assisted production started developing, my concern was not whether the technology would arrive, but whether the industry would have a responsible way to use it.”
Origin
A solution created for an industry challenge.
As AI-assisted production developed, it became clear that brands and production companies were beginning to explore new ways of creating content. But there was no established, consistent process for involving real talent whilst protecting their likeness, maintaining professional representation and agreeing appropriate licensing.
Through conversations with agencies, brands, production partners and industry professionals, Tessa recognised that these questions extended well beyond one agency or market.
Digital TwinSets™ was created to provide a practical approach to these challenges, bringing together real talent, professional representation, informed consent and clear licensing within one platform.
The team
Built with industry expertise and technology.
Digital TwinSets™ combines decades of talent industry experience with trusted technology development.
The platform is being built by an experienced technical team, working alongside Tessa, her team and wider industry professionals who understand how talent representation works in practice.
From the beginning, agents, bookers and the wider agency team have helped shape the platform, ensuring Digital TwinSets™ reflects the needs of talent, agencies and clients, whilst fitting naturally into day-to-day agency workflows.
Keeping talent at the centre
Digital TwinSets™ has been built around the principles that have always supported professional representation.
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Consent
Talent choose whether to participate and approve each proposed use of their likeness.
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Control
TwinSets™ are securely managed, with agreed licensing terms and controlled access to approved assets.
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Representation
Talent remain represented by their agency, with opportunities, fees and usage negotiated professionally.
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Accountability
Every authorised release is recorded, with a clear audit trail of permissions, licences and deliveries.
“I love being on set, and that isn't going to change. But I'm also really excited about what AI could make possible for my career. For me, Digital TwinSets™ means having the opportunity to do both.”
The future of talent and technology
AI will continue to change commercial production, but the value of real people, creativity and professional relationships remains.
Digital TwinSets™ gives models and actors the opportunity to participate in this evolving industry on their own terms, with their agency, their consent and their career at the centre.
Find out more about Digital TwinSets™
Whether you're a talent agency, brand, production company or represented model or actor, find out how Digital TwinSets™ could work for you..