Real models and actors. New creative possibility.
AI is opening up new possibilities for commercial production, giving brands and production companies more flexibility in how they develop and deliver campaigns.
Digital TwinSets™ connects brands and production companies with professionally created digital asset packs of agency-represented models and actors, enabling AI-assisted production with real talent, agreed licensing and clear consent.
Unlike synthetic models or uncontrolled AI-generated likenesses, every TwinSet™ represents a real professional model or actor, with their identity, likeness and usage protected through professional agency representation.
How it works
A new way to work with real talent
Digital TwinSets™ is a casting and licensing platform connecting brands and production companies with professionally represented models and actors who have chosen to make their likeness available for AI-assisted production.
Clients can discover and cast talent, request a Digital TwinSet™ for a specific brief, and agree the usage, territory, duration, media and fees through the representing agency.
Every Digital TwinSet™ booking follows a clear, managed process.
- 01
Discover
Find talent with approved Digital TwinSets™ from represented models and actors.
- 02
Request
Select talent based on your campaign requirements.
- 03
Agree & license
Agree usage, fees and permissions with the agency, before production begins.
- 04
Deliver
Once all terms are confirmed, the approved Digital TwinSet™ asset pack is securely delivered for the agreed production.
- 05
Create
Use the approved asset pack for the agreed content.
Why Digital TwinSets™?
Every Digital TwinSet™ represents a real model or actor who has chosen to participate in AI-assisted production. Rather than creating synthetic people to replace talent, Digital TwinSets™ gives brands a way to work with real individuals through a clear, professionally managed casting and licensing process.
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Consent and control
Talent choose whether to create a Digital TwinSet™ and approve how their likeness can be used. Every project is agreed in advance, with clear terms around usage, duration, territory and media.
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Professional representation
Digital TwinSets™ are created through established talent agencies, ensuring models and actors remain represented, with usage, fees and licensing managed professionally, just like on a real shoot.
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Consistent, approved assets
Each Digital TwinSet™ is professionally captured and managed to provide approved, consistent digital assets representing the individual, giving production teams consistency while maintaining control.
Provenance
Why provenance matters
AI production needs transparency. As AI-generated content becomes more common, brands need confidence in where content comes from, who is represented and what permissions exist.
Using synthetic AI talent or unverified digital likenesses can create challenges around authenticity, ownership and consumer trust.
Digital TwinSets™ provides a documented record of the talent, approved assets, agreed licences and permissions behind each authorised production.
- The talent represented
- The approved digital asset pack used
- The agreed usage rights
- The licensing and approvals in place
This gives brands and production teams confidence that their AI-assisted content has been created responsibly, with transparency around the people and permissions behind it.
Built for modern production
Digital TwinSets™ can support campaigns across:
- Social content
- Digital advertising
- E-commerce
- Campaign development
- Localised content
- Multiple creative versions
Digital TwinSets™ supports a range of AI-assisted commercial production, including social content, digital advertising, e-commerce, campaign development, localised content and creative variations.
Each project is individually agreed and licensed, ensuring that the flexibility of AI-assisted production is matched by clear permissions, appropriate fees and continued protection of the talent's likeness.
Digital TwinSets™ brings together the creative possibilities of AI and the experience of professional talent agencies, creating new opportunities for brands and the real people they work with.
Let's talk about your next project
We have Digital TwinSets™ of real models and actors ready for AI-assisted production, with additional talent available to capture for specific briefs.