Keeping real models and actors at the centre of AI-assisted production.

Digital TwinSets™ gives models and actors a responsible way to take part in AI-assisted commercial production, whilst remaining professionally represented, protected and in control of how their likeness is used.

TWINSET: ELLEN BURTON FROM SANDRA REYNOLDS | AI CREATIVE: ELIZABETH CLARKE

AI-assisted production is creating new possibilities, but real people, live shoots and professional representation remain essential. Digital TwinSets™ is designed to work alongside traditional bookings, creating additional opportunities for models and actors rather than replacing them.

A Digital TwinSet™ is a professionally created digital asset pack of you, managed through your talent agency. It allows approved clients to create AI-assisted content using your agreed likeness, with clear terms around usage, permissions and fees.

Your agency remains at the centre of the process, managing opportunities, negotiating usage and ensuring your digital likeness is only used for agreed projects.

Your decision

Your choice. Your agency. Your control.

Creating a Digital TwinSet™ is completely optional. Your agency will explain the process, answer your questions and help you decide whether it's right for you.

Creating a TwinSet™ does not give anyone unrestricted permission to use your likeness. Every proposed project requires your approval, with agreed terms covering how, where and for how long your digital assets can be used.

Your agency remains involved throughout, managing opportunities, negotiating usage and fees, and protecting your interests just as they would for a traditional booking.

A real model taking part in an AI shoot — TWINSET: ELLEN BURTON FROM SANDRA REYNOLDS | AI CREATIVE: ELIZABETH CLARKE

Why create a Digital TwinSet™?

More opportunities for your likeness

Digital TwinSets™ allow you to be considered for AI-assisted productions alongside traditional modelling and acting opportunities. As brands and production companies explore new ways to create content, your Digital TwinSet™ gives your agency another way to represent you.
A responsible approach to AI

Digital TwinSets™ offers a consent-based approach to AI-assisted production. Your TwinSet™ is created with your knowledge and approval, securely managed through your agency and licensed only for agreed projects.
Your agency remains involved

You do not manage your Digital TwinSet™ alone. Your agency continues to represent your interests, negotiate usage and agree fees.
Clear usage and payment

Every project requires your approval before your Digital TwinSet™ is used. Your agency negotiates the fees and agrees the media, territories, duration and permitted use for each booking.

How it works

01
Discuss the opportunity

Your agency will explain Digital TwinSets™, how the process works and whether creating a TwinSet™ could be right for you.
02
Create your Digital TwinSet™

Your Digital TwinSet™ is professionally captured, creating a detailed asset pack of reference imagery, physical characteristics and, where applicable, movement footage and voice recordings.
03
Your agency represents your TwinSet™

Your Digital TwinSet™ is securely managed through the Digital TwinSets™ platform, with your agency remaining involved in opportunities, approvals and licensing.
04
Opportunities are agreed

When a suitable opportunity arises, your agency discusses the project with you and negotiates the brief, usage, fees and terms. Nothing is released without your approval.
05
Your TwinSet™ is securely delivered

Your approved digital asset pack is only released for the agreed project once all terms and approvals are confirmed.

Protection

Protecting your digital identity

Digital TwinSets™ has been built around consent, control and responsible representation.

Each TwinSet™ is securely managed, digitally watermarked and only released for approved projects with agreed usage.

This means:

Your likeness is not available for unrestricted use
You approve each project before your assets are released
Your agency remains involved in every booking
Usage, fees and permissions are agreed in advance
You can request withdrawal of your TwinSet™, preventing new releases whilst your request is handled
Clients must stop using and delete licensed assets when their licence expires, in accordance with the agreed terms

Read how Digital TwinSets™ are stored, licensed and tracked in The Vault.

The future of modelling and acting

AI-assisted production is creating new opportunities, but the value of real people, live shoots and professional representation remains.

Digital TwinSets™ gives models and actors the opportunity to take part on agreed terms, with their consent, their agency and their interests at the centre.