Frequently asked questions

Digital TwinSets™ provides professionally created, licensed digital asset packs of real models and actors for responsible AI-assisted commercial production.

A Digital TwinSet™ is a professionally created collection of approved digital assets representing a real person. Each TwinSet™ is created through a talent agency process and managed with clear consent, licensing and usage controls.

Digital TwinSets™ enables brands, production companies and creative teams to access approved digital representations of real talent while ensuring models and actors remain represented, protected and involved.

Digital TwinSets™ was created by Tessa Dewing, Managing Director of Sandra Reynolds, one of the UK's longest-established commercial model and talent agencies.

With more than 30 years of experience in the modelling and acting industry, Tessa has spent her career representing models, actors and real people, building relationships between talent, agencies, brands, casting professionals and production companies.

She is also the host of The Business of Modelling podcast, where she speaks with industry leaders, agents, creatives and talent about the challenges and opportunities shaping the future of the modelling and acting industry.

Digital TwinSets™ was created from within the talent industry, based on a need for a responsible way for real people to participate in the future of AI-assisted production.

Digital TwinSets™ was created because the commercial production industry is changing.

Brands and production companies increasingly need more content, more flexibility and more creative possibilities. AI-assisted production can help meet these demands, but the industry also needs a responsible way to protect the people whose identities and performances create commercial value.

Through conversations with agencies, brands and production partners internationally, it became clear that the industry needed a consistent approach built around consent, representation, security and fair licensing.

Digital TwinSets™ was created to provide that framework.

No. Digital TwinSets™ is designed to work alongside live shoots, traditional casting and existing talent representation.

Real people, creativity and professional relationships remain essential to commercial production.

Digital TwinSets™ creates additional opportunities for models and actors by allowing their agencies to offer approved digital assets for AI-assisted production, while maintaining control over how their likeness is used.

An AI digital twin is a digital representation of a real person that can be used in approved digital production workflows.

A Digital TwinSet™ is different from an uncontrolled AI-generated likeness because it represents a real model or actor who has chosen to participate, with their agency involved in the process.

Digital TwinSets™ are created for licensed commercial use, with agreed permissions, usage terms and professional representation.

An AI-generated model is a completely synthetic person created using artificial intelligence.

A Digital TwinSet™ represents a real model or actor. The person behind the likeness is known, represented and involved in the process.

Digital TwinSets™ are designed to provide brands with the flexibility of AI-assisted production while maintaining transparency, consent and accountability.

Digital TwinSets™ are professionally created digital asset packs representing real models and actors. The term "digital twin" is often used to describe a digital representation of a real person or object, but the technology required to create a fully transferable digital twin of a person that can move seamlessly between different AI systems is still evolving.

Today, Digital TwinSets™ provides the approved assets, information and permissions needed for responsible AI-assisted production. Each TwinSet™ represents a real person and is managed through a controlled licensing process, with the talent and their agency remaining at the centre.

As AI technology develops, Digital TwinSets™ will continue to evolve and may incorporate additional digital twin capabilities as they become reliable, secure and appropriate for commercial use.

Digital TwinSets™ is built around protecting the individual behind the digital asset.

Models and actors choose whether they want to participate through their agency. Their Digital TwinSet™ is only used for agreed projects with clear terms covering:

Yes.

A Digital TwinSet™ is created through a consent-led process. Models and actors decide whether they wish to participate and their agency remains involved throughout.

Digital TwinSets™ are not unrestricted digital replicas. Each use is agreed in advance, with clear licensing and approval processes.

No.

Digital TwinSets™ are created through participating talent agencies to ensure that models and actors are professionally represented and supported throughout the process.

This protects talent, maintains professional standards and ensures that usage is managed responsibly.

Digital TwinSets™ provides models and actors with a responsible way to participate in AI-assisted production.

Benefits include:

No.

Digital TwinSets™ are securely managed through the Digital TwinSets™ platform and are not publicly available downloads.

Digital assets are only released to authorised clients for agreed projects once licensing terms, approvals and usage requirements have been confirmed.

Digital TwinSets™ has been designed around security, controlled access and accountability.

TwinSets™ are securely stored, digitally watermarked and only released through approved processes.

Each project has a clear record of:

Digital watermarks help identify and protect approved Digital TwinSets™ by supporting controlled use and traceability.

They form part of a wider approach to security, ensuring digital assets are managed responsibly rather than being freely distributed.

Brands and production companies can use Digital TwinSets™ to access approved digital assets of real models and actors for AI-assisted commercial production.

The process involves:

Digital TwinSets™ can support a range of commercial content requirements, including:

Digital TwinSets™ is designed as an extension of existing talent agency representation.

Agencies can offer clients new AI-assisted production opportunities while continuing to manage their talent relationships, approvals, usage discussions and fees.

TwinSets™ are securely managed through the Digital TwinSets™ platform and can integrate with agency websites and client experiences.

Yes.

Digital TwinSets™ is designed to integrate with agency platforms through API technology, allowing agencies to extend their existing talent offering while keeping TwinSets™ securely managed within the Digital TwinSets™ platform.

This provides consistency, security and controlled access without agencies needing to build their own AI infrastructure.

Digital TwinSets™ allows agencies to:

Yes.

Digital TwinSets™ has been created as an international platform connecting talent agencies, brands and production companies.

The platform enables agencies and represented talent to access opportunities across different territories while maintaining professional representation and controlled licensing.

Digital TwinSets™ is designed for:

Digital TwinSets™ was created in the UK by Tessa Dewing and the team behind Sandra Reynolds Models.

The people are based in London, but the platform has been designed for international use, connecting agencies, brands and production companies across territories.

Digital TwinSets™ combines:

Digital TwinSets™ exists to help the modelling, acting and commercial production industries navigate the future of AI responsibly.

Technology will continue to evolve, but the importance of real people, creativity and trusted professional relationships remains.

Digital TwinSets™ provides a framework where innovation and talent protection can work together.

Brands, production companies, agencies, models and actors can register their interest through the Digital TwinSets™ website.

Participation is managed through approved agencies, ensuring talent remain represented and protected throughout the process.